Virgin Las Vegas Wins Addy
O.H. Partners Wins Top Honors at Addy Awards with “Us. Unstoppable” Campaign
O.H. Partners was awarded multiple Addy Awards for its Virgin Hotels Las Vegas “Us. Unstoppable” launch campaign. Awards include:
2021 Gold Regional/National Television Commercial
2021 Gold Out of Home Campaign
2021 Gold Cross Platform-Integrated Campaign, Regional/National Consumer
2022 AAF District 15 Silver - Film/Video/Sound Branded Content
2022 AAF District 15 Silver - Regional/National Television Commercial
Virgin Hotels Las Vegas had recently acquired the Hard Rock Hotel & Casino in Las Vegas. They needed to not only redefine this icon, but introduce the Virgin brand in a crowded market. For this launch campaign, O.H. Partners focused on transcending ordinary experiences by infusing the cheeky, lovable, and personalized approach only Virgin can deliver.
This approach helped Virgin Hotels Las Vegas become the single most successful new-to-market casino resort to launch in Las Vegas in over a decade.