Virgin Las Vegas Wins Addy

O.H. Partners was awarded multiple Addy Awards for its Virgin Hotels Las Vegas “Us. Unstoppable” launch campaign. Awards include: 

2021 Gold Regional/National Television Commercial 

2021 Gold Out of Home Campaign 

2021 Gold Cross Platform-Integrated Campaign, Regional/National Consumer 

2022 AAF District 15 Silver - Film/Video/Sound Branded Content 

2022 AAF District 15 Silver - Regional/National Television Commercial

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Virgin Hotels Las Vegas had recently acquired the Hard Rock Hotel & Casino in Las Vegas. They needed to not only redefine this icon, but introduce the Virgin brand in a crowded market. For this launch campaign, O.H. Partners focused on transcending ordinary experiences by infusing the cheeky, lovable, and personalized approach only Virgin can deliver.

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This approach helped Virgin Hotels Las Vegas become the single most successful new-to-market casino resort to launch in Las Vegas in over a decade.