coco5 Retail Campaign
O.H. Partners Launches Retail Campaign Featuring coco5 Ambassador Devin Booker
coco5 was a new brand created by a group of athletes and change-makers on a mission to help people live healthier, happier lives through a nutritious, all-natural line of beverages. With several prominent merchandising partnerships and sponsorships in development, they sought to create a strong brand identity and position to launch in the Phoenix market.
O.H. Partners worked alongside the coco5 team to establish the brand as a viable alternative to traditional sports and performance beverages by leveraging relationships with celebrity investors. The first campaign prominently features Phoenix Suns player and coco5 ambassador, Devin Booker.
Since launch, coco5 has secured successful placements in Fry's, Sprouts, and Whole Foods throughout the state of Arizona.