coco5 Retail Campaign

coco5 was a new brand created by a group of athletes and change-makers on a mission to help people live healthier, happier lives through a nutritious, all-natural line of beverages. With several prominent merchandising partnerships and sponsorships in development, they sought to create a strong brand identity and position to launch in the Phoenix market. 

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O.H. Partners worked alongside the coco5 team to establish the brand as a viable alternative to traditional sports and performance beverages by leveraging relationships with celebrity investors. The first campaign prominently features Phoenix Suns player and coco5 ambassador, Devin Booker. 

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Since launch, coco5 has secured successful placements in Fry's, Sprouts, and Whole Foods throughout the state of Arizona.