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Travel & Leisure Expertise

John Schadler, Executive Director of MONOGRAM

In a career that has spanned more than 35 years, John has led some of the most recognizable and successful marketing campaigns in the hospitality world. Beginning in New York City, his passion for marketing took him to Las Vegas and a transformative opportunity to work alongside gaming and resort visionary Steve Wynn. For 15 years, he led the efforts behind the memorable campaigns and brand launches for the iconic Mirage, Treasure Island, and Bellagio hotels.

In 1999, SK+G was formed with the idea of creating a world-class lifestyle marketing firm. For nearly 20 years, the firm crafted and shaped some of the world's premier hospitality and restaurant brands, including Borgata Hotel Casino & Spa (Atlantic City), Montage Hotels & Resorts, CityCenter Las Vegas, Wolfgang Puck Fine Dining Group, Aria Resort & Casino, Galaxy Macau (China), Baha Mar (The Bahamas), The Grand Del Mar (San Diego), Planet Hollywood, and Virgin Hotels.

In January 2019, John and his award-winning team joined THE HARKEY GROUP to form one of the dominant independent holding companies in the Southwest. In 2023, continuing to lead the way in travel, hospitality and lifestyle marketing, MONOGRAM was formed as a specialty agency within the group focusing exclusively on this burgeoning category.

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