Gila River Resorts & Casinos Brand Campaign
O.H. Partners Brings Animation to Casino Gaming With a New Integrated Brand Campaign
O.H. Partners launched a new integrated brand campaign for long-time client Gila River Resorts & Casinos, targeting a younger audience with an upbeat campaign featuring animated accents.
Knowing that younger adults value experiences, inclusivity, and creating memories, the campaign focused on visitors expressing their individuality. Playing off of Gila River’s long-running “You Do You” brand platform, the goal was to show Gila River as diverse, upbeat, and playful. This was done through an animated approach, which combined real life images and videos with custom animated design, keeping individuality, inclusivity, and authenticity in mind.
To execute the campaign, the O.H. Partners team brought on international, award-winning partners—Scholar on production and animation, 750MPH on sound, Company3 on telecine, and New York-based rapper Outasight for music.
The final spots highlight Gila River’s unique brand through an impactful and ownable visual system while emphasizing individuality, personality, and diversity.