Nomadic Launches “Explore for Yourself” Digital Subscription Campaign
National Geographic has long been one of the most recognized and trusted brands on the planet. But its subscriber base skewed older, and they wanted to attract new readers. They enlisted the team at Nomadic to help them target a younger demographic.
To reach this Millennial audience, Nomadic moved away from showcasing the traditional magazine and instead focused on digital subscription offerings, inviting the audience to explore content published daily.
Creative executions of the “Explore for Yourself” campaign include broadcast, social and display ads, and email. The initiative invites readers to pursue their interests on their terms and explore fresh perspectives through adventurous topics and emotionally gripping stories.
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